运气太差，选课选到了需要写对话稿的英语听说

组员两个不吭声，身为组长的我只能赶工完成这个对话了

唉......






对话原文如下：

How do advertisements appeal to consumers? What are the different appeals?

A: Hi! What advertisements have you all paid attention to?

B: Oh,Nike’s. I think it is fantastic.

C: Me too. What do you think make the advertisement attractive?

D: Maybe the advertisement includes some interesting elements.

A: Right. Advertisers often try their best to get our attention.

B: I agree. In my opinion, they use different appeals such as information appeal and emotion appeal.

C: So, what is the information appeal?

D: For example, You want to enjoy cold drinks when you hear the sound of drinking water and watch the drinks in screen.

A: Yes, you are right.

C: I have seen many advertisements on my way home. The advertisement appear again and again, and eventually I can’t forget them.

B: So funny!

D: Wow! Advertisement is everywhere in life.

C: OK. Now I’m eager to know what appeals did Nike use.

B: Of course it is emotion appeal.

A: Yes, go on.

D: It remind me of its slogan, ”Just do it”.

B: Right. I think there are many positive emotions used in Nike’s advertisements, such as courage, unyielding, perseverance and so on.

A: Brilliant. Sports, performance, free and easy athlete spirit is the personalized company culture pursued by Nike.

C: Uh-huh! It makes the audience believe in Nike's brand culture and makes people more inclined to buy it.

D: Oh! I want to buy a new pair of shoes.

B: Ha-Ha!

Your views about advertisement (positive and negative effects of advertisements)

C: Yesterday, I saw a lot of advertisements on the wall on my way home.

A: Oh! Advertising is very common in life. You can see it everywhere.

C: But advertising is very annoying. They interrupt the TV programs, fill our letterbox, and ruin our appreciation of nature in place of interests.

B: Yes, some of the advertisements are illegal, spreading false information and planning to treat people who are eager to solve their problems.

D: Cleaning the advertisements put on the wall make the cleaners' work much heavier.

A: But advertising has both advantages and disadvantages.

D: I agree. Advertising is informative, which provides the customers with a quick access to the product needed.

B: Yes. For example, Nike is a good brand.
C: May be you are right.

D: I always choose credible brand when I make a purchase.

B: Me too.

A: Right. Advertising is the product of society. It is everywhere and unavoidable.

B: What is important is that we should learn to filter the information, discard the dross and keep the essence.




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